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Our Approach - Competitor-Driven SEO
Feeling frustrated with your search marketing efforts? You're not alone. We have consulted with many online professionals who have felt defeated and frustrated by their lack of progress in the search engines. They wonder how their competition is outpositioning them in the search engines. They hire untrained SEO's or fumble around blindly with a do-it-yourself mentality, trying to vainly to copy what the competition appears to be doing without fully understanding what is contributing to top rankings. At White Label SEO, our approach is different. For every client, we produce a personal search engine marketing plan based on top competitors in your industry. We know what metrics to look for, and how to come up with an executable plan that will allow you to leap over your competition into top search engine rankings and traffic. Our methods include:
Keyword Research
Do you know what keywords your competition is targeting? We can help. Comprehensive keyword research is one of the most important steps to ranking high in the search engines. During our research process, we discover not only the keywords your competition is using to bring visitors and sales, but we uncover hidden keyword opportunities that will help you garner more traffic than the competition. Our process helps you overcome industry jargon and discover the keywords your customers are using, where the real traffic is. This kind of keyword research can mean the difference between money wasted and money well-spent on search engine optimization. Don't leave it to the hands of amateurs.
Website Optimization
Did you ever feel like your website is better "optimized" for the search engines than your competition, but still gets lower rankings? You may be overlooking some key onsite optimization techniques that the competition has already discovered. For every client, we conduct a detailed website analysis to make sure you are on par (or better) than the competition, and to make sure you are implementing the key elements to onsite search engine optimization that contribute most to your ranking.
Website Popularity (i.e. Link Building)
Did you know that website popularity is, by far, the most important element to ranking high in the search engines? If you've ever wondered how the competition is outpositioning you, it's likely they have simply done a better job at building their website popularity. But building your website popularity is no easy thing to do. A lot of online professionals and website owners don't even know where to begin. They have heard of "link building" and know it's important, but where to get links and how to get links so they don't harm their website's ranking remains a mystery. Building your website popularity is our specialty, and our analysis begins with the competition. We do a deep analysis of the backlinks of your top competitors, identify, categorize and analyze hundreds of quality link sources, and then produce a plan to help you consistently improve your website popularity. We help you combine the best strategies of your competition so you can surpass their rankings and maintain your position over time.
Monitoring and Reporting
Most website owners and marketing professionals simply don't have the time to properly monitor their progress in the search engines. White Label SEO does the work for you. Our search engine services include monthly monitoring your rankings for all your target keyterms along with the rankings of your competition. You receive a detailed, yet simple report of those rankings each month. We are aware the minute a competitor's position improves, and we take the necessary steps to understand why. Armed with consistent and detailed monthly monitoring, we make the necessary changes to your SEO campaign to ensure that you always stay two steps ahead of the competition.
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